Who we are

We believe in sustainability. We take care of our home, Italy, by supporting local communities that work with the endless effort and the unbreakable passion that characterize regenerative agriculture. We want to make a difference with our project by mapping the emotions of each single bottle to improve the quality and learn how to deal with climate change.

In a world where the pace often feels relentless, some dare to pause, reflect, and ask: What kind of world do we want to live in?

Francesco and Andrea, two brothers and founders, seeks their answer in the vineyards of Italy. 

But amidst all this change, small wine producers struggle to keep up. They face unpredictable challenges every day — in a
delicate dance with nature harmony, as We put it — and the speed of the digital revolution often left them behind.

Vision & Mission

Our vision is simple: create a company that connects conscious consumers to regenerative wine producers, fostering a new era of sustainability and authentic storytelling.

And so, YouWine Lab srl was born in 2024 — a company built around the belief that great wine can change the world.

Our mission is clear: empower small farmers to thrive.

Drinking resposibily. Degustating each sip and sharing the experience to consume less and learn from the data collected anonimusly.